Have you ever made a purchase, maybe off of craigslist or eBay, and realized once you received the goods that you’d been duped? That the item in question wasn’t what it was advertised to be?  It blows. A lot. You wind up wishing that you would have just paid for the brand new box-set of the first season of Blossom instead of accidentally buying a set of risqué home videos for “$1!”

C’est la vie, I suppose...

Well lately, just about every time you pay for a movie in 3D, you are getting scammed in the same way.  This 3D movie trend that has exploded since Avatar made over $2.5 billion at the box office is essentially just a scam to get you to pay more for your movie ticket.

Avatar was filmed in 3D. From the beginning, it was intended to be a crazy, near-hallucinatory, three-dimensional safari on another planet, hence the film’s awesomeness.  That is how it’s supposed to be done. Don’t ask me how James Cameron’s 3D film technology works; I looked it up once, but I was beaten into submission by technical jargon before the explanation was finished.  All I know is that it has something to do with using multiple cameras at different depths and angles.

However, that is not the only way to make a 3D film.  What we are being force fed now is a cheap knockoff of the real technique that is of much lower quality.  These poor quality imitations are converted into “3D” in post-production, meaning that the film wasn’t intended to be in that format.  The result is a bad illusion of depth, inexplicable floating images, and an experience that distracts from the overall film. 

But, who could blame the production companies for doing it?  Despite the poor quality of the product, moviegoers still flock to theaters to dish out the extra four bucks. Converting a film to 3D is relatively cheap and it's a sure fire way to increase the film’s hype, as well its revenue. Some recent less-than high quality examples have been Clash of the Titans and Alice in Wonderland. 

If you are thinking of going to see a movie in 3D, you should consider finding out if it was converted post-production.  If that’s the case, save yourself a few bucks and go see it in regular format.

Agree? Disagree? What do you think?


4/26/2010 05:10:37 pm

I'm with you 100% on this one. I watched this thing about how they do the post-production ones and it really bothered me. What's even more BS is the whole 3D TV craze. It sounds cool but who wants to pay for poorly done flicks on a nice TV? Not to mention that each one uses a different format. I'm happy with my blu-ray and high quality cinematography like Inglorious Bastards, a movie that should never be 3D.

4/26/2010 05:59:30 pm


Sir Mix-a-Lot
4/27/2010 03:21:21 am

Really interesting perspective on the matter. I really enjoy the work you do on here, especially when you choose awesome pictures to top off your blog. Brilliant.

4/28/2010 02:43:35 am

Agree. I remember when 3D first appeared in the movies. it came, it went. Trends come and go. Marketing is set to get your money while the fad lasts.


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