C’est la vie, I suppose...
Well lately, just about every time you pay for a movie in 3D, you are getting scammed in the same way. This 3D movie trend that has exploded since Avatar made over $2.5 billion at the box office is essentially just a scam to get you to pay more for your movie ticket.
Avatar was filmed in 3D. From the beginning, it was intended to be a crazy, near-hallucinatory, three-dimensional safari on another planet, hence the film’s awesomeness. That is how it’s supposed to be done. Don’t ask me how James Cameron’s 3D film technology works; I looked it up once, but I was beaten into submission by technical jargon before the explanation was finished. All I know is that it has something to do with using multiple cameras at different depths and angles.
However, that is not the only way to make a 3D film. What we are being force fed now is a cheap knockoff of the real technique that is of much lower quality. These poor quality imitations are converted into “3D” in post-production, meaning that the film wasn’t intended to be in that format. The result is a bad illusion of depth, inexplicable floating images, and an experience that distracts from the overall film.
But, who could blame the production companies for doing it? Despite the poor quality of the product, moviegoers still flock to theaters to dish out the extra four bucks. Converting a film to 3D is relatively cheap and it's a sure fire way to increase the film’s hype, as well its revenue. Some recent less-than high quality examples have been Clash of the Titans and Alice in Wonderland.
If you are thinking of going to see a movie in 3D, you should consider finding out if it was converted post-production. If that’s the case, save yourself a few bucks and go see it in regular format.
Agree? Disagree? What do you think?